Conducting polls that can accurately reflect the sentiments of the community are expensive propositions. Drawing up a questionnaire that is objective, concise, comprehensible, employing researchers to visit homes, analyzing the data and presenting it in an easy to understand format is time consuming and costly.
For large corporations and organizations who need to gauge the public’s preferences on particular products or services, such polls are mandatory. Political parties trying to assess their chance of winning a particular election and news organizations that want to keep the reader clued in to the potential winners and losers will spend lakhs of......