The proposed advertising campaign for the ambitious 10 crore rupee Jiyo Parsi program funded by the Government of India at the initiative of the Delhi based Parzor Foundation and the Bombay Parsi Punchayet (BPP) may or may not result in more procreation but it has certainly created an impact. The general Press and even television has latched on to the story following a public launch of the media campaign at the K. R. Cama Oriental Institute on November 10, 2014.
While some view the advertisements created gratis by Madison World as sexist or placing undue pressure on young married couples to......