Common channel to market

Godrej Group’s consumer products and services will now be available on a common platform called "One Godrej by U & Us,” executive director of Godrej and Boyce Nyrika Holkar told Daily News and Analysis (DNA). The news report dated February 28 stated that Godrej and Boyce is developing an "experience store concept” to beat the competition, especially when "Swedish major (furniture and home accessory designer) Ikea has been expanding aggressively in India.” Ikea has opened a store in Hyderabad and one in New Bombay. The new Godrej stores will offer furniture, security solutions, consumer durables, electronics and appliances, all under one roof. The first store has opened in Thana and the company plans to invest Rs 50 crores for seven more "experience centers” all over the country by 2022.  Each 3,000 sq ft store will be backed by the "U & Us” business of the company that is into interior designing and project execution, noted the DNA report....

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