Marketing the mountains

Jamshyd Sethna’s luxury travel company caters to premium section foreign tourists
Feroza C. Jassawala

Snow topped mountains loom outside the window, but the room is warm and cozy. A wood fired stove in the corner fends off the chill. For extra comfort there’s a duvet on the luxurious bed and a cashmere blanket which lends a stylish finishing touch to the elegantly appointed room. If one were in a high-end retreat in the Swiss Alps, these luxuries would come as no surprise. But this "paradise” is located in a village home high up in the Himalayas. Providing a different, unparalleled travel experience, the exclusive package is curated by the Shakti Himalaya Company of the......

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