Designer Ashdeen Lilaowala’s new sari
store in Delhi exhibits his creations and will serve
as a cultural space for upcoming talent
Feroza C. Jassawala
"We want families to come and feel comfortable; mothers and daughters to visit together, wives to bring their husbands. I want them to see, try (the saris) and discuss aaram sé (at leisure), and then make a considered choice. We don’t believe in a rushed purchase,” says couturier Ashdeen Lilaowala of his new flagship store on the first floor of Moon River Building in Delhi’s Defence Colony opened two days after the Parsi New Year. Noting that at any given point, the Ashdeen store would carry a maximum of 40 saris, all one of a kind, Lilaowala adds that "the......