“Digitally, we will survive”

To mark its entry into the 200th year, Mumbai Samachar upgraded its electronic edition
Farrokh Jijina

As Asia’s oldest continuously running newspaper Mumbai Samachar has managed to retain its loyal Gujarati speaking readership at a time when the print medium is gasping for survival. To mark the entry into its bicentennial year on July 1, 2021, the Samachar unveiled a full version of its online paper in a format different from its e-paper (that continues to be a replica of the physical copy of the Samachar) with detailed reports, videos and agency news. It can be accessed for free from its website. "The younger generation prefers bite-sized news,” stated director Hormusji Cama, voicing the lament of......



To read the entire article, you must be a Parsiana subscriber.

Already Subscribed? Sign in

Subscribe now to get Full Access

SUBSCRIBE


 

In search of my god