Recently inducted on the World Economic Forum’s Expert Network, Prof (Dr) Zubin Sethna’s contribution to the nearly 50-year-old not-for-profit foundation headquartered in Geneva, Switzerland will be in the areas of entrepreneurship, future of consumption and family businesses. Professor of entrepreneurial marketing and consumer behavior, and head of programs for MSc in marketing psychology and MA in enterprise at Regent’s University in London, Sethna expects his new role to be conducive to share his "research, analysis and commentary, engage in dialog and collaborate with other members…participate in webinars, podcasts and meetings.”
In his detailed responses to Parsiana, Sethna noted, "The Expert......