Extending help to flood-ravaged Kerala, the partially Tata-owned airline Vistara will fly doctors, nurses, disaster management experts and skilled volunteers from accredited institutions and relief organizations to Trivandrum "free of cost” from Delhi and Madras on a first come basis. In a tweet late evening of August 21, 2018, the airline also said it will "fly them back at the conclusion of their missions,” and announced that it was partnering with Charities Aid Foundation to carry relief material from corporates and accredited nongovernmental organizations to Kerala. Unusually high rainfall since late July this year led to landslides in many districts and the state’s worst floods in nearly a century, with over 445 dead and over one million evacuated 
from their homes, according to Wikipedia.
The World Zoroastrian Organisation Trust (WZOT) has organized food packages and utility items through Diana Bharucha’s Kinder Trust (KT), Bangalore. KT has tied up with the Indian Air Force to make available relief packages to those affected. WZOT has pledged Rs5,00,000 and has appealed to community members to add to the kitty (see "Call for Kerala,” Readers’s Forum, pg 8).
Meanwhile, social entrepreneur Khushroo Poacha (see "Trophy for the twelfth,” pg 30) has mobilized help through school children. "We are working with various Rotary Clubs in about 30 schools in Nagpur, and asking students to donate at least one kg of rice or lentils or semolina,” he told Parsiana on August 22. Poacha’s campaign to aid Kerala via his Seva Kitchen application, website and Facebook page resulted in the collection of 10 tonnes of rice, two-and-a-half tonnes of lentils, two tonnes of sugar and semolina and 1,200 packets of spices. "Far more than we expected,” summed up Poacha, who has tied up with a grass-root level nongovernmental organization Goonj to distribute the food items.
Author Murzban Shroff, whose Waiting for Jonathan Koshy (see "Koshy’s capers” Books, Parsiana, February 7, 2016) is about a Keralite protagonist, has pledged to donate the full sum of his earnings from the novel retailing worldwide on www.amazon.com from August 27 to the end of the year towards rebuilding Kerala.
First runner up at beauty pageant Mrs India-She is India Delnaz Balsara Sharma (see "Crowned for her daughter,” Events and Personalities, Parsiana, August 7, 2018) resorted to crowd sourcing platform ketto.org with fellow contestants and winners to raise funds for the flood victims. A self-imposed target of Rs 3,00,000 has been set.