How To Double Your Local Business Sales Without Cold Calling by Farhad Khurshed. Published in 2011 by the author, website: www.copywriting-results.com. Pp: 178. Price: Not mentioned.
"As much as I’d love to think that everyone who follows the advice in How To Double Your Local Business Sales Without Cold Calling will become fabulously wealthy, I can’t promise that will happen,” writes Farhad Khurshed, a copywriter and marketing consultant, based in Sydney, Australia in his book.
Khurshed differentiates between marketing and advertising stating that marketing is "the process or technique of promoting, selling and distributing a product or service.” He then goes on......