Global business guide

Yezdi H. Godiwalla (pictured), emeritus professor of management at the University of Wisconsin, Whitewater, USA has authored The Foreign Subsidiary: Working within the international firm. He sent Parsiana a brief write-up on the sale of the publication. He writes that in the book he has expounded on the role of a foreign subsidiary in international management in a manner that would help multinational corporations (MNCs) "geographically expand and grow… business volume” by systematically increasing both domestic and international operations. "Conceptual and practical,” the book "provides both theories and recommendations for practice. It is a good testament to the tenet that......

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