The brand value of ‘Godrej’ has been pegged at $ 2.86 billion (around Rs 14,000 crore). The valuation was done by global branding agency Interbrand, taking into account only its businesses in India, the Godrej Group stated at a press conference in May 2011. Chairman Adi Godrej said: "Businesses in India today can no longer have a local outlook, but rather a globolocal understanding since lines between regions are consistently blurring… it is important to have a scientific approach towards brand development.” Its international acquisitions made in Asia, Africa and South America were not included this time. With all its......