Assistant professor at the D. R. Patel and R. B. Patel Commerce College and Navnirman Institute of Management, 30-year-old Dr Arshan Bhathena of Surat has been awarded a Doctor of Philosophy (PhD) in management from the Veer Narmad South Gujarat University (VNSGU), notes an email from former cricket umpire Keki Doodhwala. His thesis "A Study on the Influence of Social Media Marketing via YouTube Influencers on Consumer Buying Behavior Among Generation Z in Surat City” was prepared under the guidance of Dr Manish Sidhpuria, professor and head of Business and Industrial Management at VNSGU. ...