Specializing in "making tails wag and tongues hang happily,” 22-year-old Aliza Eduljee launched her company Bindhi’s named after her shih-tzu, yorkie, toy poodle mix (Shorkie-Poo) on March 13, 2022.
Always keen to have a dog of her own, Bindhi came into Eduljee’s life in 2020 when a friend found that a dog did not fit their prevailing lifestyle and offered it for adoption. Delighted with her new companion, Eduljee loved coming up with recipes for new treats for her pet. She decided to start a pet product business when she was at "a rough stage” in life. "I decided I wanted to combine the things I love most: dogs, baking, painting and create something I can share with others,” she expressed on her website.
Aliza Eduljee with Bindi; above: treats marketed
Her business therefore has two arms: Bindhi’s bakery that includes her famous peanut butter biscuits and Cooper’s pumpkin peanut butter treats that pride themselves on 100% natural ingredients (without colors or dyes and no artificial preservatives). The goodies start at USD 8.99 (Rs 729) per bag. As part of the pet care division she provides reliable pet care services in the Delaware and Pennsylvania areas. The pet care services include hourly services, overnight care, cat care, house care, puppy care. The prices range from USD 20 (Rs 1,622) to 120 (Rs 9,737) depending on the service availed of.
Describing herself as "a big animal lover,” while yet in college Eduljee went about single-handedly incorporating her company, setting up her website and posting on social media. Studying psychology at the University of Delaware, she will be graduating in the spring of 2023. Participating in the Pitch Contest hosted by The Horn Entrepreneurship Institute at her University, she won second place with USD 500 (Rs 40,569) as a cash prize towards any business related expense incurred with her start-up. In this contest, students have 90 seconds to showcase their idea for a start-up in front of other students, contestants and judges.
A member of the Zoroastrian Association of Pennsylvania and New Jersey, Aliza used to regularly participate in the religion classes as a youngster and continues to use "the tenets of good thoughts, words and deeds to influence her actions and operations as a small entrepreneur,” mentions her mother Benaifer. Both Benaifer and her husband Rushad who have been working in the banking sector for over two decades have been supportive of Aliza’s venture.
Those in need of pet care services or bakery products can contact Eduljee at
AREbuinessinfo@gmail.com or call (302) 332 33000.