Nation-building is a constant theme in the advertisements
issued by the Tata group from its early days
Deborah D'Souza
On September 9, 1925, Jehangir Tata wrote a letter to his father Ratanji Dadabhoy Tata from the barracks in the south of France. The 21-year-old had come up with a way to help the family business. He wanted Pathé News, a famous newsreel maker of the time, to produce short films about current events in India to be shown in the country’s cinemas.
The young Tata scion believed that footage of Mohandas Gandhi’s visit to their steel factory in Jamshedpur in 1925 would be "excellent and free propaganda and advertising.” "Too many people in India believe that steel works are just......