The Facebook page of the Parsi Zoroastrian Anjuman of Secunderabad and Hyderabad (PZASH) that launched its presence on
that social media platform on March 21, 2013, has crossed 10,000 likes, exults Jehangir Bisney (pictured), trustee of the Anjuman and administrator of the page, in a write-up sent to Parsiana.
Referring to the launch, he states that he was convinced that "social media was the way to look ahead and Facebook was an ideal platform” (see "PZASH on Facebook,” Events and Personalities, Parsiana, December 7, 2014). Starting off with the intent to keep the community abreast of current news and historical information of the worldwide Zoroastrian community, the page has several updates each day. Stating that the PZASH page is "a passion,” he feels it is a very good medium for him to express his dedication towards the community. A chartered accountant by profession, he has tried to avoid debates on controversial issues on this page and feels that "such issues could be discussed in ‘Groups’ on Facebook.” The page is more like a tabloid, he states. It is "possibly the first Parsi anjuman world-wide to reach this mark,” he adds.
The content includes community updates, historical information on Iran, food, clothing and entrepreneurship ("especially those in cuisine and clothing”). Items are often sourced from other pages, (including Parsiana’s). Among recent updates that he is particularly proud of, Bisney names The Everlasting Flame, the exhibition on Zoroastrianism held in Delhi earlier this year, and Iranshah Udvada Utsav of December 2015.