Twenty-three-year-old Yazad Elavia, a senior account executive at Edelman, is one of the winners of the 11th edition of the PRmoment 30 Under 30 Awards 2025, supported by Godrej and Adfactors PR. A total of 139 public relations (PR) professionals had been considered for the award.
Yazad Elavia: shaping narratives
With just two-and-a-half years of experience, Elavia has been instrumental in shaping the narratives of globally renowned FMCG (fast moving consumer goods) brands, where his campaigns were successful, building awareness tailored for the Indian consumer. His "passion for storytelling and building meaningful connections is evident in his approach to public relations. (He) says he has found the perfect intersection of strategy, creativity, and impact with public relations,” mentions an email received by Parsiana.
"Over the years, this platform has become a vital benchmark for recognizing exceptional young talent in India’s PR and communications sector. We extend our warmest congratulations to each of the remarkable individuals who have been recognized this year. We must champion these rising stars early in their journeys, offering them guidance and a national stage to demonstrate their groundbreaking approaches in the communications arena,” noted Sujit Patil, chief communications officer (CCO) of Godrej Industries Group, and jury co-chair on their website.
"On behalf of Adfactors PR, I extend our sincere congratulations to the winners,” said Madan Bahal, co-founder and managing director. "Their achievements highlight the very qualities needed to navigate today’s evolving landscape. To thrive in our dynamic world, we must continually adapt. As digital channels and platforms dominate the earned influence landscape, innovation is essential.” S. V.