With an aging Parsi population that can read and understand the somewhat archaic Gujarati used by Wadia in the originals, sales could be a challenge. Yasmin Rao Bhumgara, resident of Kapadia’s home city said, "I can’t relate with it as I have no connection to its content nor am I well informed on it.” A dipstick survey of a 132-member Facebook food page "Recipes and Ramblings (RnR)” revealed the following: Baroda based food lover Urvakshi Engineer said she would pay up to Rs 1,000 for an English version of the recipes "for sentimentality.” London based Dolly Contractor said she would pay five GBP (Rs 478) for the Gujarati reprint. While Karachi based TV chef Zarnak Sidhwa said she would happily buy English translations, with conversions for the measures, Indore based Zarina Cama who administers RnR said, "No use to me as I can’t read it.” Poona based food blogger Kainaz Writer Bokdawalla said, "I’d pay any price for the English version... If it’s reprinted in Gujarati then no, I wouldn’t buy it.”
Surat based home chef Katy Messman who runs a catering business inherited her copy of Vividh Vani from a family member. "I treasure it most gratefully,” she said in a telephonic interview with Parsiana on September 26. "Whilst I was going through the recipes, I was surprised to see various, never heard of recipes... and thought to myself.... the women (of) those days were so talented and creative, and we are the lucky ones to have inherited their talent... How those ladies made the most out of the simplest of ingredients, with no modern amenities,” she wrote on the Facebook page "Katy’s Delights” that she administers. Her page includes a recipe for an unusual "Bhujelu Paneer Custard (Baked cottage cheese custard)” from Wadia’s recipe book. Messman has "given a slight twist to the recipe by caramelizing the base and instead of butter, I have added buttered bread, rest all remains the same,” she noted. She said she would not buy the reprint.
Perhaps Kapadia’s translations of the heritage recipes into English should fare well. Else Wadia’s efforts at putting together in the first volume alone, 76 varieties of pickles [including nine versions of gor-keri (jaggery-mango)], 60 ways to cook eggs, 57 kinds of cakes, 36 flavors of ice-cream, 32 ways of making cutlets, 27 custards, 17 cheesecakes and 15 omelettes will be lost to Parsi food lovers.