"Awards only push the boundaries of what advertising can do… They spur one to think, ‘I wish I can do something like that for my client,’” Ferzad Variyava, group creative director at FCB Interface told Parsiana on July 4, 2021, after the advertising agency’s campaign "The Punishing Signal” for the Bombay Police brought home seven "metals.” They won one gold, three silvers and three bronzes at the 2021 Cannes Lions International Festival of Creativity that ended on June 25. Involved in the packaging of this advertisement, presenting and fine tuning the idea and coming up with the case study, Variyava stated......