Entrepreneur Kaizad Hansotia states that his venture GetNatty.Live offers among the first homegrown live video shopping experiences in the country. "We enable partner brands (sellers) to provide an in-store-like online shopping experience for customers on their mobile phones,” he told Parsiana about his company on February 18, 2021. Besides the creation of 15-second short videos called Swirls, the service allows brands to show products and share catalogs. Vendors will have the advantage of not needing to invest in physical spaces, leading to cost advantages, he stated.
In its earlier avatar, the GetNatty Designtech Private Limited, founded in 2016, was a......