Through online networking, London based
Kaizarin Kalifa is building up her jewelry brand
Parinaz Gandhi
"Fine jewelry is itself a tough business to crack and doing it solely online has been an interesting experience so far,” declares London based Kaizarin Kalifa. "I have had to acquaint myself with social media and blogging plus the importance of images whilst making sure the price of my jewelry is fair,” she explains the challenges of running her start-up under the Kaizarin brand.
Using only 18 carat gold for her Kaizarin collection, Kalifa states in her email responses to Parsiana, "It would have been far simpler to stick to silver and plated jewelry and semiprecious stones, but who likes an......