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Under the "Lloyd Spreading Happiness” campaign that will be launched by Amitabh Bachchan in March 2017, the company will set aside Rs 100 from every air conditioner sold during the summer season and use the collection to provide a minimum of 501 air conditioners to deserving hospitals around the country, explains Navroze Dhondy whose integrated marketing agency Creatigies initiated the proposal. "We will invite applications from all over the country. An eminent jury will identify the hospitals where air conditioners will be installed,” he explains. The idea struck Dhondy when he and Lloyd director Nipun Singhal were driving past some......