Thirty-five years after Ronny Mistry Associates Private Limited (RMA Media) was established to collect advertisements for the periodical Newsweek, Faredoon Kuka, managing director and chief executive officer (CEO) says his company is "India’s second largest international media representative.” Such a company collects advertisements from businesses who wish to promote themselves in overseas publications, in both digital and newspaper/magazine formats. "About 80% of our advertisers prefer print over advertising digitally,” he informs Parsiana in an interview on July 3, 2017. While the share of the print medium in national advertising spend is dropping, Kuka says that most of the 50+ advertisers......