A health enthusiast duo want to reach out to their
customers in the wellness market in multiple ways
Farrokh Jijina
"On the face of it, SuperFit may come across as a regular e-commerce company,” says 32-year-old Zubin Nalawalla, partner in SuperFit Lifestyle Asia LLP. "We are a click and mortar business,” referring to their on-line and physical presence in the health and fitness business. "Our marketing has been through online word-of-mouth, resulting in traffic to our site like most new players. But that’s where the similarities (with an e-commerce company) end,” he smiles. The firm is setting up their third store in Poona in January 2017. Calling their business a "health and wellness company that reaches out to people irrespective......