"The total value of brand Tata has surged to USD 14.2 billion (Rs 103.0 thousand crores) in 2018, surpassing the combined value of the second and third most valued brands in India... The brand value (BV) has risen nine percent as compared to last year’s total of USD 13.1 billion (Rs 95.0 thousand crores), according to Brand Finance India 100’s 2018 report,” noted a press release dated August 14, 2018 on the conglomerate’s website. BV is the net economic benefit that a brand owner would achieve by licensing the brand in the open market. A brand’s strength is evaluated through......