Minimizing conflict and resolving contentious issues would
help build the Zoroastrian brand equity
Parinaz Gandhi
"The old maxim of ‘Parsi thy name is charity’ has now become ‘Parsi thy name is controversy’... And controversies are created by people ill equipped to comment on religion,” stated Sam Balsara, chairman of Madison World, an advertising and public relations group of companies, in his talk "Using Marketing and Media to build the Global Zoroastrian Community” at the 11th World Zoroastrian Congress (11WZC) in Perth on June 3, 2018. Different speakers on the third day of the Congress advocated building, strengthening and galvanizing the community to create a cohesive unit.
"Before building an image of the community, we need......