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We are losing the market share… No one is losing as much as Zoroastrians,” observed Ervad Arda-e-Viraf Minocherhomjee, president of the North American Mobeds Council (NAMC), advocating the need for the community to "design products for the future… The younger mobeds have different expectations… The model in India doesn’t work here. The two generations have different spiritual needs. The older generation want gahanbars, jashans and religious ceremonies, the younger generation want to know the meaning of prayers… Zarathushtis born here have different values from those not born here…To make religion relevant in daily life” is the goal of NAMC. Minocherhomjee......