Eleven social media influencers
offer a peek
into their world
Farrokh Jijina
They lord it over in cyberspace, virtual queens and kings of their realms, with fans ranging from less than 10,000 to over one million. They go by many names: influencers, bloggers, vloggers (video bloggers), content creators. All the influencers that Parsiana spoke to are happy being in the public eye on social media, always perfectly groomed (or sometimes dishevelled to create an effect) while endorsing a culinary creation in some swish restaurant or luxury baggage or a watch or jewelry, a holiday resort or something equally glamorous.
A social media influencer generally has an understanding with reputed or upcoming brands......